Colchester Rugby Club, founded in 1925, is a historic rugby club in Colchester.

It has a strong tradition of competitive rugby and a dedicated community, offering opportunities for players of all ages. As it celebrates its 100th year, the club continues to honor its legacy while embracing modern initiatives to grow and engage its supporters.

Problem Statement:

Colchester Rugby Club, celebrating its 100th year, struggled to leverage social media to amplify their centenary. Despite a rich legacy and loyal community, their online presence lacked the reach and engagement needed to connect with a wider audience. The club aimed to mark this milestone with impactful visuals while boosting their social media to attract new supporters and engage current members.

Solution:

To celebrate Colchester Rugby Club's 100th anniversary, we launched a social media strategy to boost visibility and engagement. The highlight was an aerial photo of members forming "100" on the pitch, symbolizing unity and history while generating buzz online.

100 pLAYERS FOR 100 YEARS

As part of Colchester Rugby Club's centenary celebrations, we are producing a special series featuring 100 players from past and present. This initiative will highlight their stories, achievements, and contributions to the club’s rich history. Through engaging video interviews and behind-the-scenes content, we aim to honor the legacy of these players while connecting with the broader rugby community across social media platforms.

Match Day Reels

To enhance Colchester Rugby Club’s online presence and engagement, we are filming and professionally editing their league matches against other clubs. This deliverable provides high-quality match footage, highlights, and key moments to share across social media platforms. The content not only showcases the team's performance and skills but also offers fans an immersive experience while attracting new supporters and sponsors.

PODCASTs

To increase variety in their socials, we are producing and filming the 'Beyond the Pitch' podcast, hosted by Club President Kieran Payne. Each month, Kieran will sit down with special guests to discuss club history, rugby insights, and exciting developments. The podcast has launched on Spotify, providing fans with exclusive behind-the-scenes content and in-depth conversations that strengthen the club’s connection with its community.