Brewery Square
Brewery Square is a vibrant hub in the heart of Dorchester, offering a lively mix of retail, dining, and entertainment. Home to unique shops, restaurants, and wellness spaces, it’s a destination where visitors can shop, dine, and relax in style.
Problem Statement:
Retail parks today face the challenge of attracting and retaining a diverse customer base in a competitive and convenience-driven market, especially as online shopping continues to grow. Many consumers remain unaware of the unique offerings and experiences available at physical retail locations and may perceive them as less convenient than digital alternatives.
Solution:
For this retail park, our goal is to showcase the variety, value, and vibrancy of its stores—including fashion, food, specialty retail, and beverages—by spotlighting each business through engaging, monthly video content. This strategy aims to build a sense of community, drive foot traffic, and demonstrate the benefits of in-person shopping and dining, creating an emotional connection that inspires regular visits.
To further
elevate
the retail park’s image as a destination, we created two additional videos with broader themes.
Food & Drink
This video captures the overall shopping experience within the retail park, emphasising its wide range of retail offerings, convenient layout, and vibrant atmosphere. The goal is to position the retail park as a one-stop destination that meets diverse shopping needs, from fashion to essentials.
The Retail Experience
This video highlights the park’s food and beverage options, showcasing the variety of culinary experiences available, from quick bites to sit-down dining. By focusing on the sensory and social appeal of these offerings, we aim to establish the park as a hub not just for shopping but for leisure and connection.
Morrish & Banham
In this video, we spotlight Morrish & Banham, a wine merchant that brings a unique retail experience to shoppers. Featuring an inviting tasting area, customers can sample exquisite wines while exploring an impressive selection of bottles. This engaging atmosphere allows patrons to discover new favourites and enhances their wine-buying journey.
Margo & Mya
This video showcases Margo & Mya, an interior design shop bursting with colour and creativity. Customers are invited to explore a diverse range of home decor, fabrics, and furnishings that inspire stylish living. With expert guidance and a vibrant selection, Margo & Mya transforms the shopping experience into a delightful journey of design discovery.
The Breathing Space
In this instalment, we introduce The Breathing Space, a serene destination for health and wellness classes. Offering a range of activities such as yoga and stretching, this welcoming space encourages individuals to focus on their well-being. Through this video, we highlight the importance of self-care and community, inviting viewers to join in and find their own moments of tranquility.
