Problem Statement:

QUDO, a company specialising in interchangeable rings, faced a challenge in ensuring that retailers could effectively showcase and sell their unique product line. As the rings are stocked in a variety of retail stores, shop owners and their staff needed training to understand the rings’ features, customisation options, and value, allowing them to confidently communicate these benefits to customers.

Solution:

We created a 30-minute video tutorial designed to equip retailers with the knowledge and techniques necessary to sell QUDO rings successfully. This tutorial provided an in-depth look at the product’s customisable features and demonstrated best practices for engaging customers, offering retail teams the skills and confidence needed to maximise sales and enhance customer experience in-store.

To deepen customer connection and strengthen brand presence, we expanded the campaign with additional videos that highlighted QUDO’s unique story and product versatility.

Social Media Reels

To enhance QUDO’s brand visibility, we created three social media reels showcasing the versatility and style of their interchangeable rings. These reels provided quick tips and product highlights, boosting engagement and supporting QUDO’s retail partners on digital platforms.

Brand Story Video

We also produced a brand story video to share the passion and purpose behind why Sarah chose to supply QUDO rings. This video gave viewers insight into her vision, helping them connect with the brand on a personal level and understand the unique appeal of the interchangeable ring collection.